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Marketing & Financial Plans in Business Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

Question 2 2. What question should a business mission statement answer?

Question 3 3. With whom should the vendor analysis be shared?

Question 4 4. What's a core objective at the product design stage?

Question 5 5. Developing a financial plan is _____ to/for the success of any organization.

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Question 6 6. Which of the following are the different dimensions of retail operations?

Question 7 7. Analyze the photo and identify what type of ownership this store exhibits.

Question 8 8. What does a break-even analysis do for an organization?

Question 9 9. Which of the following is NOT true about a franchise?

Question 10 10. Firms often evaluate a vendor based on its reputation or financial strength. How can a firm obtain this information?

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Question 11 11. What is a SMART goal?

Question 12 12. Which of the following would NOT be an external threat to a marketing manager?

Question 13 13. In one hour, Sally can complete 4 reports or she can write 8 computer programs. Calculate the opportunity cost for this scenario.

Question 14 14. What's the next step of the product development process after the product has been designed?

Question 15 15. Why do businesses set goals?

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Question 16 16. Evaluate the level of service would be offered at the following type of retail establishment.

Question 17 17. What is the final step in developing a business financial plan?

Question 18 18. What is a vendor?

Question 19 19. Which of the following is included in a financial plan?

Question 20 20. If you are sending out products to a small group of customers who will try and evaluate the product for you, what type of test are you employing?

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Question 21 21. Which of the following is the first step of the marketing plan outline?

Question 22 22. What is the main objective for the 'competition' part of any marketing plan?

Question 23 23. Why is it important to understand the dimensions of retail strategy?

Question 24 24. How long is usually the life span of marketing plans?

Question 25 25. What is environmental scanning?

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Question 26 26. Which of the following is NOT a reason businesses should establish goals?

Question 27 27. What does a business plan tell managers?

Question 28 28. Which of the following people has the highest opportunity cost of earning a college degree, if they must give up their present job?

Question 29 29. Why should a business not fear setting goals?

Question 30 30. Tom works for a large marketing firm and wants to form a new strategy about how his firm should operate. Before forming it he wants to think about how he could maximise the capacity of his firm in comparison to the economic environment. How should he proceed in doing that?

Marketing & Financial Plans in Business Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
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