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Marketing Fundamentals for Restaurants Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Darden's behavioral segmentation focuses primarily on what?

Question 2 2. What is the purpose of using segmentation?

Question 3 3. The theme of the Olive Garden restaurant may play to which type of segmentation strategy?

Question 4 4. Which one of the following scenarios represents a marketing research study?

Question 5 5. Which of the following is an example of a closed-ended question?

Page 2

Question 6 6. Which of the following would be considered secondary data collection?

Question 7 7. How do standards relate to franchise hotels?

Question 8 8. What is guest-service-focused marketing?

Question 9 9. What information can be covered in the marketing plan?

Question 10 10. Which marketing tactic rewards customers who return to your restaurant over and over?

Page 3

Question 11 11. Which item used in everyday texting with friends and families should you consider implementing in your restaurant text marketing?

Question 12 12. Mobile marketing options for restaurants include all of these EXCEPT:

Question 13 13. Which of these is a properly formatted specific measurable goal that could be included in Stizza Pizza's marketing plan?

Question 14 14. All of these are components of a successful marketing plan EXCEPT which?

Question 15 15. When setting goals for your marketing plan, they should be:

Page 4

Question 16 16. In marketing your restaurant through social media, your tone should reflect what?

Question 17 17. Which of the following might be a catchy hashtag campaign for a restaurant featuring free appetizers?

Question 18 18. Serving your mobile advertisements to users in a certain geographic area is known as what?

Question 19 19. Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

Question 20 20. Which of the following demographic groups was born between 1946-1964?

Page 5

Question 21 21. Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

Question 22 22. If you don't create an interesting _____, your email may never even be opened.

Question 23 23. What can you add to your email marketing plans to help set you apart from the competition?

Question 24 24. Where should email marketing be designed to be viewed?

Question 25 25. Consider using QR codes and place them where?

Page 6

Question 26 26. You could use text and multimedia messaging to send what kinds of marketing messages?

Question 27 27. Geo-targeted ads serve what function in mobile marketing?

Question 28 28. Your restaurant website should be which of these:

Question 29 29. Regardless of your marketing tactic used, this platform is a great place to share your content and updates.

Question 30 30. This is NOT a good place to incorporate Quick Response codes into your restaurant marketing efforts:

Marketing Fundamentals for Restaurants Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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