Login

Marketing in Customer Experience Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following can be included in a customer profile?

Question 2 2. What is an example of a consistent and specific brand?

Question 3 3. What is a brand?

Question 4 4. Which of the following is a benefit of tracking the demographic information of a customer?

Question 5 5. Why is audience profiling important?

Page 2

Question 6 6. How does knowing where consumers get their information from help in audience profiling?

Question 7 7. All of the following are examples of customer profiles EXCEPT:

Question 8 8. What is a customer profile?

Question 9 9. What is an audience profile?

Question 10 10. Why must a brand be fitting to a company?

Page 3

Question 11 11. Which of the following is a benefit of customer profiling for the customer?

Question 12 12. How does looking at demographic information help in audience profiling?

Question 13 13. Who is an example of a celebrity with a well-known brand?

Question 14 14. Which is a strategy for audience profiling?

Question 15 15. What does it mean for a brand to be recognizable?

Marketing in Customer Experience Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Customer Experience Management Training  /  Business Courses
Support