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Marketing in Hospitality Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Content marketing can complement your other marketing efforts and gives you an opportunity to provide all of these EXCEPT which to your consumers?

Question 2 2. Hospitality marketing focuses not only on selling tangible goods, but promoting _____ ones.

Question 3 3. Which type of marketing strategy is a great way to build a relationship with customers who return to your business over and over?

Question 4 4. A good hospitality online strategy could incorporate all of these EXCEPT which?

Question 5 5. What type of strategy could include hosting on-site conferences or sponsoring activities in the community using your brand and logo?

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Question 6 6. If you don't create an interesting _____, your email may never even be opened.

Question 7 7. Where should email marketing be designed to be viewed?

Question 8 8. Where can a restaurant owner find subscribers for his or her email marketing efforts?

Question 9 9. Restaurants that choose to use email marketing should align the goals for their email campaign to what?

Question 10 10. What can you add to your email marketing plans to help set you apart from the competition?

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Question 11 11. Which marketing tactic rewards customers who return to your restaurant over and over?

Question 12 12. Which item used in everyday texting with friends and families should you consider implementing in your restaurant text marketing?

Question 13 13. Mobile marketing options for restaurants include all of these EXCEPT:

Question 14 14. Customer reviews can be a valuable resource for your restaurant. How should you handle your restaurant's profile on these review sites?

Question 15 15. Consider making your restaurant a complete experience by adding all of these EXCEPT:

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Question 16 16. This is NOT a good place to incorporate Quick Response codes into your restaurant marketing efforts:

Question 17 17. Regardless of your marketing tactic used, this platform is a great place to share your content and updates.

Question 18 18. Enhancing your restaurant website to help it appear higher in search engine rankings is called what?

Question 19 19. Your restaurant website should be which of these:

Question 20 20. Using blogs to help market your restaurant could include all of these options EXCEPT the following:

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Question 21 21. Mobile marketing encompasses all these tactics EXCEPT which one?

Question 22 22. Consider using QR codes and place them where?

Question 23 23. Geo-targeted ads serve what function in mobile marketing?

Question 24 24. Using a mobile application to promote your restaurant includes all of these ideas EXCEPT which one?

Question 25 25. You could use text and multimedia messaging to send what kinds of marketing messages?

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Question 26 26. A good mix of social media content should follow the 80/20 rule. What does the 80/20 rule refer to?

Question 27 27. Which of the following might be a catchy hashtag campaign for a restaurant featuring free appetizers?

Question 28 28. All of the following are great ways to use social media marketing for your restaurant EXCEPT:

Question 29 29. Serving your mobile advertisements to users in a certain geographic area is known as what?

Question 30 30. In marketing your restaurant through social media, your tone should reflect what?

Marketing in Hospitality Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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