Marketing in India Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. How is online marketing more cost effective than print advertising?

Question 2 2. How does online marketing provide more options for both advertisers and consumers?

Question 3 3. Which group of marketing techniques are representative of traditional print advertising?

Question 4 4. Suppose a hair accessories store owner wants to target female consumers within the 12 to 15 year age range, so the store's marketing director decides to invest its budget into a general billboard advertisement with just the name of the store and phone number. Furthermore, the billboard will be located miles away from the store's location. Was this the right decision to capture a targeted audience?

Question 5 5. Suppose a candy store wants to try online marketing to promote its new birthday party discount program and save money on advertising. Which marketing technique would be the most appropriate for the store to use?

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Question 6 6. This method of consumer protection involves a company ensuring their products are high-quality and their advertising is clear and truthful:

Question 7 7. What is the purpose of the Consumer Protection Act 1986?

Question 8 8. All of these are basic consumer rights under Indian law EXCEPT which?

Question 9 9. Consumer protection affords safeguards to consumers in which of these areas?

Question 10 10. How can consumer associations offer assistance to consumers in purchasing?

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Question 11 11. The marketing mix consists of

Question 12 12. The price of a product includes _____

Question 13 13. The four types of promotion are

Question 14 14. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 15 15. Brenda's Beauty Salon offers customers a _____.

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Question 16 16. An exchange is when:

Question 17 17. Which of the following is an example of a failed exchange?

Question 18 18. What are the four p's in marketing?

Question 19 19. When discussing marketing, Place refers to:

Question 20 20. What is the definition of marketing?

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Question 21 21. What does KPIs stand for?

Question 22 22. Which is NOT part of the marketing mix?

Question 23 23. A _____ helps promote products, reach customers, and builds brand loyalty.

Question 24 24. How can a company learn more about their products?

Question 25 25. _____ is helpful to make sure management and sales associates can learn the tools required to help sell products.

Marketing in India Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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