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Marketing Information & Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. The study of the human behavior in its natural context is an example of _____.

Question 2 2. What is marketing research?

Question 3 3. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 4 4. Observations are:

Question 5 5. Which of the following would be considered secondary data collection?

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Question 6 6. Surveys and questionnaires are:

Question 7 7. Marketing controls:

Question 8 8. 'What-If' scenarios would be best researched through which role of marketing research?

Question 9 9. The motto 'there's an app for that' fits well within which marketing focus?

Question 10 10. What are the three roles of marketing research?

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Question 11 11. Experiments are:

Question 12 12. Collecting sales data reports would be an example of what role of marketing research?

Question 13 13. Which one of the following scenarios represents a marketing research study?

Question 14 14. Which of the following is an example of a closed-ended question?

Question 15 15. Market research:

Marketing Information & Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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