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Marketing Philosophies and Ethics: Help and Review Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is the reason cause-related marketing has had such tremendous growth?

Question 2 2. What are the four p's in marketing?

Question 3 3. Which of the following is a downside of cause-related marketing?

Question 4 4. Analyze what customer satisfaction is.

Question 5 5. An exchange is when:

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Question 6 6. What are the three levels of ethical development?

Question 7 7. What is the definition of ethics?

Question 8 8. Sales orientation is _____.

Question 9 9. What is corporate social responsibility?

Question 10 10. What is described as good or bad behavior?

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Question 11 11. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 12 12. What is customer value?

Question 13 13. How do companies manage ethics in the business world?

Question 14 14. What is societal marketing orientation?

Question 15 15. Assess an element of customer value.

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Question 16 16. Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?

Question 17 17. What is the definition of marketing?

Question 18 18. Which of the following is an argument AGAINST corporate social responsibility?

Question 19 19. Assess the importance of production orientation.

Question 20 20. Which of the following actions will assist the consumer in his/her evaluation of what products or causes are genuinely worthwhile?

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Question 21 21. Which of the following is NOT a pro for cause-related marketing?

Question 22 22. Which best describes the process of cause-related marketing?

Question 23 23. Which of the following BEST explains the stakeholder theory?

Question 24 24. What are morals?

Question 25 25. Which of the following answer choices demonstrates an example of sustainability in business?

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Question 26 26. Analyze the importance of marketing orientation.

Question 27 27. Which of the following best describes relationship marketing?

Question 28 28. Which of the following is an argument FOR corporate social responsibility?

Marketing Philosophies and Ethics: Help and Review Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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