Marketing Philosophies and Ethics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is an argument FOR corporate social responsibility?

Question 2 2. An exchange is when:

Question 3 3. Assess the importance of production orientation.

Question 4 4. Sales orientation is _____.

Question 5 5. What are the four p's in marketing?

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Question 6 6. What is societal marketing orientation?

Question 7 7. What is the definition of marketing?

Question 8 8. What is described as good or bad behavior?

Question 9 9. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 10 10. Which of the following is a downside of cause-related marketing?

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Question 11 11. Which of the following actions will assist the consumer in his/her evaluation of what products or causes are genuinely worthwhile?

Question 12 12. Which of the following is NOT a pro for cause-related marketing?

Question 13 13. Which of the following BEST explains the stakeholder theory?

Question 14 14. Analyze the importance of marketing orientation.

Question 15 15. Which of the following answer choices demonstrates an example of sustainability in business?

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Question 16 16. Which of the following is an example of a failed exchange?

Question 17 17. Which best describes the process of cause-related marketing?

Question 18 18. When discussing marketing, Place refers to:

Question 19 19. What is corporate social responsibility?

Question 20 20. Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?

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Question 21 21. Which of the following is the reason cause-related marketing has had such tremendous growth?

Question 22 22. Which of the following is an argument AGAINST corporate social responsibility?

Question 23 23. What is the definition of ethics?

Question 24 24. Assess an element of customer value.

Question 25 25. What are the three levels of ethical development?

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Question 26 26. What are morals?

Question 27 27. Which of the following best describes relationship marketing?

Question 28 28. What is customer value?

Question 29 29. Analyze what customer satisfaction is.

Question 30 30. How do companies manage ethics in the business world?

Marketing Philosophies and Ethics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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