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TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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Marketing Planning & Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is a portfolio matrix?

Question 2 2. What are the 2 axes in a portfolio matrix?

Question 3 3. What is a strategic alternative?

Question 4 4. How does a large company place its SBU's on the portfolio matrix ?

Question 5 5. What is one threat included in Porter's Five Forces?

Page 2

Question 6 6. What is bargaining power of suppliers?

Question 7 7. SMART is an acronym for what?

Question 8 8. The 'measurable' part of the SMART acronym means that...

Question 9 9. What is the main objective for the 'competition' part of any marketing plan?

Question 10 10. Which of the following is the first step of the marketing plan outline?

Page 3

Question 11 11. _____ means that an organization gives another company the rights to produce and sell their products and services.

Question 12 12. _____ is the process of sending products or goods into the international market. It can be done either directly or indirectly through the use of a middleman.

Question 13 13. Why do managers create contingency plans?

Question 14 14. How are strategic, tactical, and operational plans related to each other?

Question 15 15. Which of the following is a method of market share evaluation?

Page 4

Question 16 16. Which of the following is a way to measure customer satisfaction for brand or marketing techniques?

Question 17 17. Walmart is an example of a company with a sustainable competitive advantage because of _____________.

Question 18 18. Which of the following is a factor in sustainable competitive advantage?

Question 19 19. Jamerson Marketing is the only company in the world that uses an example of both qualitative and quantitative analysis in order to create efficient marketing strategies. Due to this, they are the leading company in the field of marketing. Their competition work by using either qualitative or quantitive analysis. Why is this an example of a USP?

Question 20 20. What question should a business mission statement answer?

Page 5

Question 21 21. What is value proposition in marketing?

Question 22 22. Which of the following industries can be used to demonstrate an economic moat?

Question 23 23. What is a vision statement?

Question 24 24. How do strategies and tactics differ as they relate to a marketing plan?

Question 25 25. Which of the following describes a 'dog' in the portfolio matrix?

Page 6

Question 26 26. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 27 27. What is a reason for using Porter's Competitive Analysis Framework?

Question 28 28. A company's marketing objectives for a particular product might include which of the following?

Question 29 29. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

Question 30 30. _____ is a market entry strategy best fit for organizations that have a low need for adaptation, such as the food industry or organizations with a unique concept.

Marketing Planning & Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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