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Marketing Planning Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Suppose that when preparing the monthly mortgage report, management has also requested that you analyze the data for trends in mortgage loan applications. What would you need to do differently when preparing this analytical report as compared to an informational report?

Question 2 2. Which of the following would be an example of a marketing goal?

Question 3 3. As part of your new position, you have been asked to prepare a monthly report on the number and types of mortgage loan applications that were received. What would be your first step as you begin to develop this informational report?

Question 4 4. How long is usually the life span of marketing plans?

Question 5 5. What are repetitive patterns such as growth or decline data over time?

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Question 6 6. What is implementation in business?

Question 7 7. A common project management tool that shows activities to be completed against a scheduled time frame is known as a:

Question 8 8. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

Question 9 9. Strategies are:

Question 10 10. Marketing implementation requires:

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Question 11 11. What is the main objective for the 'competition' part of any marketing plan?

Question 12 12. Which of the following is the first step of the marketing plan outline?

Question 13 13. A successful marketing plan requires:

Question 14 14. What characteristic defines an informational report?

Question 15 15. What is the biggest difference between informational and analytical reports?

Marketing Planning Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CPSM Exam Study Guide - Certified Professional Services Marketer  /  Business Courses
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