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Question 11.A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.
Question 22.What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?
Question 33.What is positioning?
Question 44.How would a company begin to change consumer perceptions about its products ?
Question 55.When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:
Question 66.What is the definition of market size?
Question 77.Market share is defined as:
Question 88.When do companies typically review market size and market share?
Question 99.What context clues should be identified when referring to market size and market share?
Question 1010.Which step is involved in estimating market size?
Question 1111.Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?
Question 1212.Sales orientation is _____.
Question 1313.Assess the importance of production orientation.
Question 1414.Analyze the importance of marketing orientation.
Question 1515.What is societal marketing orientation?
Question 1616.What is the first step to finding your market?
Question 1717.What is a market?
Question 1818.Customers are satisfied when _____________.
Question 1919.Which of these is a customer need that can be met by purchasing a dog chew toy?
Question 2020.Which of these products matches the market that needs to figure out how to potty train their kids?
Marketing & Promotion Chapter Exam Instructions
Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back
to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!