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Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following factors determine how much a reference group has influence on a consumer buying decision?

Question 2 2. Ace Electronics is having a difficult time cracking the Angolan market. They have been using standardized, U.S. style ads featuring NFL football stars visiting the stores. The national sport of Angola is cricket and soccer is also popular. Which of the 4 Ps in the Ace marketing mix must be adjusted to increase sales?

Question 3 3. A marketer can look at _____ to align their product with what the community believes are appropriate modes of conduct.

Question 4 4. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 5 5. Which of the following demographic groups was born between 1946-1964?

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Question 6 6. Which one of the following scenarios represents a marketing research study?

Question 7 7. Which of the following is the best definition for a market segment ?

Question 8 8. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 9 9. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

Question 10 10. Which of the following refers to generally held beliefs that closely connect to culture about what is acceptable and desirable?

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Question 11 11. Which of the following criteria can be used to segment a market?

Question 12 12. Which of the following best describes culture?

Question 13 13. An attitude is defined as _____.

Question 14 14. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 15 15. Which of the following is an example of culture?

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Question 16 16. Which of the following factors determine your social class ?

Question 17 17. Which of the following is an example of a ritual?

Question 18 18. Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

Question 19 19. Which behavior is an example of a cultural difference between the United States and a foreign country?

Question 20 20. The study of the human behavior in its natural context is an example of _____.

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Question 21 21. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

Question 22 22. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Question 23 23. What are the five ways to segment a market?

Question 24 24. Which of the following types of segmentation is the marketing team for an amusement park using when they decide to place an ad that showcases wild thrill rides for an exciting day out with friends?

Question 25 25. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

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Question 26 26. Which of the following is an example of a closed-ended question?

Question 27 27. Which of the following would be considered secondary data collection?

Question 28 28. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 29 29. A major global carmaker wishes to follow global standardization in its marketing plan. To do this it will _____

Question 30 30. Karla's mom bakes an apple pie every Sunday, this is an example of a(n) _____.

Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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