TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

Test Prep Plan - Take a practice test

Take this practice test to check your existing knowledge of the course material. We'll review your answers and create a Test Prep Plan for you based on your results.
How Test Prep Plans work
1
Answer 50 questions
Test your existing knowledge.
2
View your test results
Based on your results, we'll create a customized Test Prep Plan just for you!
3
Study smarter
Study more effectively: skip concepts you already know and focus on what you still need to learn.

Marketing & Social Media Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What percentage of Internet users are active social media users?

Question 2 2. Tom is marketing to teenagers. What form of social media marketing would most likely work best for him and why?

Question 3 3. An article in a blog or online newspaper that contains banner ads around it is a form of _____.

Question 4 4. Why are the ads featuring the Old Spice guy an example of effective viral marketing?

Question 5 5. Why is reinforcement important?

Page 2

Question 6 6. A manager is in charge of setting up a pop-up shop downtown, which will only be up and running for a few weeks. Why should this manager consider using viral marketing?

Question 7 7. Which of your social media marketing methods are most effective?

Question 8 8. Which of the following options will track activity on your social media account over time?

Question 9 9. When using social media analytics tools, why is it important to pay attention to customer engagement?

Question 10 10. User-generated content (UGC) is important for:

Page 3

Question 11 11. User-generated content (UGC) can be shared using which communication format:

Question 12 12. Social commerce is facilitated by:

Question 13 13. David owns a small nutrition store, and he is interested in driving more people to his business through the use of Pinterest. Which of the following pinboards may help David to accomplish his goal?

Question 14 14. A digital method that is used to promote a business and engage its customers is known as _____.

Question 15 15. Reagan is a new Facebook user, and she wants to increase her exposure. How can she best go about doing so?

Page 4

Question 16 16. A marketing post on what social network should be treated as if it is from an hors d'oeuvre platter?

Question 17 17. Users of what social network are looking for quick tidbits of information in 140 characters or less?

Question 18 18. ____ is a social network that lets users create and organize virtual pinboards.

Question 19 19. What is publicly shared opinions of others?

Question 20 20. What is a group of online communication options that allow users to participate, offer feedback, receive information and share ideas?

Page 5

Question 21 21. How can social media help target consumers?

Question 22 22. If someone posts a negative review about your business online, how should you respond?

Question 23 23. Compared to traditional marketing, internet marketing is _____.

Question 24 24. Internet marketing is available to your customers and prospects when?

Question 25 25. Which of the following promotes brands and products using social media communication tools and channels?

Page 6

Question 26 26. In order to build long-term customer loyalty, it is important to do which of the following?

Question 27 27. It is important to engage all types of audiences in marketing. How would a company do this?

Question 28 28. _____ refers to a group of online channels where communities exist to share all types of content.

Question 29 29. If a company has limited resources, which social media channels should it start with?

Question 30 30. Which of the following is a good reason for a company to use social media?

Marketing & Social Media Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Support