Mass Media & Communication Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is an example of mass media research being performed in the real world?

Question 2 2. What is mass media research?

Question 3 3. Which of the following is an example of bias by labeling?

Question 4 4. Conservatives and liberals have very different views on healthcare reform. A news station places a story featuring the conservative point of view at the top of its newscast, while placing a short story on the liberal point of view at the end. This is an example of _____.

Question 5 5. What is media convergence?

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Question 6 6. All of these are part of the three C's of media convergence EXCEPT:

Question 7 7. What was one key outcome of the Nixon-Kennedy live debate on TV?

Question 8 8. How did the reporting of the Kennedy assassination change news coverage?

Question 9 9. Which was NOT a major news outlet in the 1950s?

Question 10 10. When did the first color TVs emerge?

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Question 11 11. What is a key effect that occurs based on the spiral of silence theory in the media?

Question 12 12. What is an example of the agenda setting theory about the media?

Question 13 13. What is the role of the mass media?

Question 14 14. What is the definition of mass media?

Question 15 15. In media convergence, corporation and collaboration ensure that?

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Question 16 16. What is the role of computers in media convergence?

Question 17 17. Gender stereotypes portrayed in the media often help to establish what is and isn't appropriate behavior for men and women, which contributes to which of the following?

Question 18 18. The symbols and characteristics that a culture associates with a particular idea or character is also known as which of the following?

Question 19 19. What is the hypodermic needle theory in regards to approaching mass media?

Question 20 20. What is the limited effects theory of mass communication in terms of approaching mass media?

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Question 21 21. Which of these groups is least likely to be influenced by mass media in their economic decisions?

Question 22 22. Which form of mass media makes information most accessible, but is also the least regulated?

Question 23 23. Any choice that deals with government affairs, structure or politics is known as a _____.

Question 24 24. Mary decides she'd like to run for mayor. She posts the information on Facebook along with an offer for a free newsletter subscription to anyone who clicks the thumbs up button. Within a few hours, she sees that her approach has been widely successful. Mary is attempting to bring positive attention to her run for office through _____.

Question 25 25. Why is mass media research important for businesses?

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Question 26 26. Several reporters approach the governor as he exits a meeting. They shout questions, asking about his plan to deal with prison overcrowding. He replies, 'I don't have time for this.' One reporter prints that the governor isn't concerned about prison overcrowding and won't make the time to correct the issue. Why is this an example of bias by spin?

Question 27 27. Which of these is an example of economic convergence?

Question 28 28. What was a key change in mass media reporting that occurred as a result of the Vietnam War?

Question 29 29. Which technology did NOT adapt in the 1950s?

Question 30 30. What is meant by the term 'media effects?'

Mass Media & Communication Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Communications 106: Communication in the Digital Age  /  Business Courses
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