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Meaning & Impact of Visuals Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the two emotion-provoking design elements in this image?

Question 2 2. Harvey is running for a political office. One of his TV ads runs images of his opponent with heavy color saturation in the red spectrum. What psychological and emotional responses is Harvey's PR team trying to evoke through the heavy use of the color red?

Question 3 3. What type of emotion-provoking design element is depicted in this image?

Question 4 4. In this image, _____ is being used to draw a viewers attention to the single green leaf that is being highlighted to promote the emotions of nature, harmony, and balance.

Question 5 5. Attempting to convince people to evacuate from an approaching wildfire, local authorities run a TV advertisement showing burning houses and people barely outrunning the fire in their cars. This advertisement is:

Page 2

Question 6 6. What are defined as the physiological, behavioral, or communicative reactions to stimuli that are cognitively processed and experienced?

Question 7 7. What is defined as the action of understanding, being aware of, and being sensitive to the feelings and thoughts of others?

Question 8 8. Which of these is not an effective way to communicate emotions?

Question 9 9. The purpose of an I-message is to

Question 10 10. An effective I-message allows you to

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Question 11 11. What elements of a work of visual media can help you determine its meaning?

Question 12 12. In this lesson, you looked at a painting of Napoleon on a horse. This is also a painting of Napoleon on a horse. Notice the differences in the color scheme - Napoleon is no longer wearing a bright red cloak, and there are other people in the painting as well. How do the author's choices about composition and color scheme affect your 'reading' of this painting?

Question 13 13. The artist's depiction of Napoleon in this work makes him look…

Question 14 14.

Which of these questions should you ask yourself when determining the meaning of a piece of visual media?

i. What is the artist/creator depicting in the work?

ii. How does the creator choose to represent his or her subject, and how should I interpret them?

Question 15 15. This statue of Napoleon implies that he's a very strong, powerful person. What elements of the statue accomplish this?

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Question 16 16. Visual graphics_____, while textual graphics _____.

Question 17 17. Farah is using a bar chart to present the breakdown of customers who purchase her company's core product by hair color. This is an example of which of the following types of data?

Question 18 18. Which of the following types of charts is best used to show cumulative totals?

Question 19 19. Todd is collecting data via a survey to determine how satisfied his company's customers are with the service they receive after purchasing a product. Todd's survey utilizes a scale from 1 to 5 that represents 'very unsatisfied' up through 'very satisfied'. His survey is collecting _____ data.

Question 20 20. Alex needs to convey some precise financial information to his company's Board of Directors in a quarterly report. How should he present this information?

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Question 21 21. Of the following, which would be the best visual to use when trying to show an audience how to ride a bicycle?

Question 22 22. Besides using visuals, another great thing you can do while making a presentation in order to connect to an audience is to _____. Choose the BEST answer.

Question 23 23.

Which of the following is a type of visual you can use to connect to an audience?

I. Photo

II. Video

III. Demonstration

Question 24 24. If you'd like to summarize an important point when trying to reach an audience, then you should _____.

Question 25 25.

Visuals help a presenter _____.

I. Connect to an audience

II. Avoid having to explain anything (most of the time)

III. Prove a point

Meaning & Impact of Visuals Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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