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Media & Advertising of Health Information Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following BEST defines advertising?

Question 2 2. Which of the following is an example of subliminal advertising?

Question 3 3. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

Question 4 4. What is perception?

Question 5 5. The Federal Trade Commission's official stance against subliminal advertising was sparked by what board game's ad AND in what year?

Page 2

Question 6 6. Which of the following statements BEST describes social media?

Question 7 7. Why has social media become a quick success?

Question 8 8. How do marketing and advertising differ?

Question 9 9. Your favorite presidential candidate is appearing on a television talk show. You learn that your least favorite candidate will be on the same show the next day. The television station is likely honoring the _____.

Question 10 10. Shy students may do well with social media because

Page 3

Question 11 11. _____ was originally created as a tool to allow Harvard students to communicate and share pictures with classmates.

Question 12 12. Projection is a psychological term that means which of the following?

Question 13 13. How can social media BEST be used to grow a new business?

Question 14 14. Which of the following is the BEST explanation for the largely unrestricted violence and adult content found on the Internet?

Question 15 15. Which one of the following provides a reason or cause for an action by assigning explanations to events?

Page 4

Question 16 16. The host of a popular daytime radio show ignores his guest's use of profanity during their lively on-air conversation. This violates the FCC's _____.

Question 17 17. Although social media is a valuable learning tool, teachers should be sure that

Question 18 18. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

Question 19 19. The Popcorn Experiment was:

Question 20 20. If a news organization wants to do a story on the allocation of federal grant money, which of the following would be most helpful?

Page 5

Question 21 21. Marge is running for public office. Her opponent suggests (falsely) on the evening news that Marge used state money to fund her personal vacation. Her opponent's accusation is an example of _____.

Question 22 22. Which of the following is not an example of a social media platform?

Question 23 23. Analyze the photo and determine which type of media advertising is shown.

Question 24 24. To use Facebook in the classroom, a teacher could

Question 25 25. Inaccurate generalizations that are used to judge people are called what?

Page 6

Question 26 26. Which of the following statements about television advertising is TRUE?

Question 27 27. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 28 28. Which of the following best describes advergaming?

Question 29 29. The term subliminal can BEST be described as:

Question 30 30. People assume that if a celebrity is beautiful, he or she must also be nice and funny. What is this an example of?

Media & Advertising of Health Information Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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