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Media Planning & Analysis in Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. In media planning, what does CPM stand for?

Question 2 2. In advertising, what does reach mean?

Question 3 3. What is circulation in regards to media planning?

Question 4 4. What are the steps of media planning?

Question 5 5. In regards to media planning, what is frequency?

Page 2

Question 6 6. Which of the following would NOT be a form of social media?

Question 7 7. When a customer tweets a question about the safety of giving her drink to kids, she can respond immediately. This is an example of what role social media can have?

Question 8 8. How can social media help target consumers?

Question 9 9. What is a group of online communication options that allow users to participate, offer feedback, receive information and share ideas?

Question 10 10. What is publicly shared opinions of others?

Page 3

Question 11 11. Advertising plays an integral role in _____.

Question 12 12. What is the advertising response function?

Question 13 13. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 14 14. Advertisements can affect _____.

Question 15 15. What are the four parts of an overall promotional mix?

Page 4

Question 16 16. What type of advertising is used to improve a company's image?

Question 17 17. What type of advertising is shown in this image?

Question 18 18. Which of the following is an example of how a company would use advocacy advertising?

Question 19 19. What are the three types of product advertising?

Question 20 20. When should a company use competitive advertising?

Page 5

Question 21 21. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

Question 22 22. Analyze the photo and determine which type of media advertising is shown.

Question 23 23. What is frequency in advertising?

Question 24 24. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 25 25. Which of the following best describes advergaming?

Page 6

Question 26 26. What does the mass media have a major influence on?

Question 27 27. What is the most modern form of mass media used today?

Question 28 28. Among the answers listed, which are platforms of mass media?

Question 29 29. What is the role of the mass media?

Question 30 30. What is the definition of mass media?

Media Planning & Analysis in Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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