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MEGA Marketing: Basic Concepts Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Assess an element of customer value.

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Question 2 2. What are the types of marketing concepts?

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Question 3 3. Analyze what customer satisfaction is.

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Question 4 4. What is the main difference between a sales-oriented company and a marketing-oriented company?

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Question 5 5. Companies that adopt the selling marketing concept opine what?

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Page 2

Question 6 6. Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?

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Question 7 7. Which of the following best describes relationship marketing?

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Question 8 8. What is a marketing concept?

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Question 9 9. Sales orientation is _____.

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Question 10 10. What is societal marketing orientation?

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Page 3

Question 11 11. When discussing marketing, Place refers to:

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Question 12 12. Businesses that utilize the production marketing concept believe what?

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Question 13 13. Which of the following is an example of a failed exchange?

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Question 14 14. What marketing concept focuses on social responsibility?

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Question 15 15. An exchange is when:

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Question 16 16. Analyze the importance of marketing orientation.

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Question 17 17. What is production orientation?

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Question 18 18. What are the four p's in marketing?

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Question 19 19. What is customer value?

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Question 20 20. What is the definition of marketing?

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MEGA Marketing: Basic Concepts Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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