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MEGA Marketing: Communication Methods & Functions Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Why is it important to avoid using jargon with non-English speaking audiences?

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Question 2 2. What function of communication is to provide data and information so that employees can effectively complete their job?

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Question 3 3. Healthy Juice rejected an earlier version of their drink as one side effect was the loss of hair in the user. Which ethical concern did the company's decision reflect?

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Question 4 4. In what stage of the sales message presentation does a request for a purchase occur?

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Question 5 5. What would be an example of nondiscriminatory language to use when describing a blind worker?

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Page 2

Question 6 6. Why is communication important in the business world?

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Question 7 7. Which persuasive strategy uses statistics and facts to support a claim?

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Question 8 8. What is a simile?

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Question 9 9. Janice is a manager who is out of town on a business trip. She needs to get some measurements to a member of her staff rather quickly so a presentation can be updated. She chooses to send the information via an email. This is an example of _____.

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Question 10 10. What is an example of a good, specific, precise verb?

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Question 11 11. What type of persuasive strategy appeals to an audience's needs, emotions or values?

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Question 12 12. Which of the following is the communication of a concept or message to large audiences?

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Question 13 13. Jerald was given the assignment of finding peer-reviewed research articles on the subject of auto safety. Which of the following statements best describes the kind of articles that Jerald needs to find?

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Question 14 14. Assume that you were writing a job description for a position with your company. How would you include information that reflects a nondiscriminatory mention of age in describing desired applicants?

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Question 15 15. Last year, a chief executive officer spoke to all the company employees at an emergency meeting. With tears in his eyes, he explained he was devastated by the need for corporate downsizing. This is an example of what kind of persuasive communication?

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Page 4

Question 16 16. Which of the following is the receiver's response to a promotional message?

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Question 17 17. Certain words or expressions used by a specific profession, group or culture are referred to as _____.

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Question 18 18. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

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Question 19 19. How are messages expressed in a low context culture?

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Question 20 20. Which type of persuasive strategy uses the credibility of the author or source to support a call for action?

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Question 21 21. Which of the following is NOT a step in the sales message process?

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Question 22 22. What does it mean for a company to communicate with an ethical persuasive message?

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Question 23 23. Jon is making a class presentation. He is very uncomfortable and begins to sweat, rock back and forth, and wring his hands. These actions are examples of:

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Question 24 24. What is the best way to communicate a message that you want to make sure is understood?

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Question 25 25. What would be a gender neutral word choice for fireman?

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Question 26 26. What step of the AIDA model would have eye-catching emails sent to the consumer?

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Question 27 27. Which of the following does NOT reflect the ethical tenets that a business should follow in persuasive messaging?

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Question 28 28. Phone is a good way to communicate when?

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Question 29 29. Which of the following is NOT one of the three functions of communication in an organization?

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Question 30 30. An outdoor ad is an example of the _____ part of the communication process?

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MEGA Marketing: Communication Methods & Functions Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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