MEGA Marketing: Consumer Decision Making Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. People with true brand preference may do which of the following?

Question 2 2. Which of the following factors determine your social class ?

Question 3 3. Which of the organization's employees use the customer integration systems?

Question 4 4. What are the strategies for brand repositioning?

Question 5 5. Which of the following is NOT a goal of customer integration systems?

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Question 6 6. Which of the following is a risk associated with customer integration?

Question 7 7. Which of the following is a step in the consumer decision-making process?

Question 8 8. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

Question 9 9. Understanding associations can be helpful for a marketer when determining product positioning because:

Question 10 10. What is brand repositioning?

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Question 11 11. Different experiences affect what consumers use from their long-term memory to process new stimuli. Referencing long-term memory information to interpret and evaluate short-term memory information is done through:

Question 12 12. Which of the following is the best explanation of brand recognition?

Question 13 13. After seeing a TV advertising campaign for tennis shoes with her favorite song, Candace associates the song with the shoes. This is an example of:

Question 14 14. Generally speaking, consumer behavior is:

Question 15 15. The majority of tactics marketers can use to help mitigate post-purchase dissonance are part of which one of the four Ps of marketing?

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Question 16 16. Understanding post-purchase reactions from different market segments can be useful because:

Question 17 17. 'I would fly Sohigh Airlines no matter the cost.' Is this true brand preference?

Question 18 18. Marketers can eliminate cognitive dissonance by all of the following EXCEPT:

Question 19 19. Jenna just bought a new car after months of shopping and decision making. What form of marketing would be most helpful to mitigate any post-purchase dissonance that Jenna feels?

Question 20 20. Advertising plays an integral role in _____.

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Question 21 21. Which of the following is a form of external information searching?

Question 22 22. Assess what consumer behavior is.

Question 23 23. What is included in the marketing mix?

Question 24 24. Which of the following would be the best example of a nominal purchase decision ?

Question 25 25. When consumers rely less on brand familiarity, we refer to this type of purchase as _____.

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Question 26 26. Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

Question 27 27. Sam had a terrible experience at the Surf Hotel on the coast. When planning his beach vacation next year, he chooses the Tidewater Inn. This is an example of _____.

Question 28 28. What's the other component of brand awareness?

Question 29 29. If you are able to identify a particular product brand from others on the shelf, what is this called?

Question 30 30. Brand preference reflects which of the following?

MEGA Marketing: Consumer Decision Making Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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