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MEGA Marketing: International Marketplace Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is NOT an example of the government trying to influence the economy using fiscal policy?

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Question 2 2. When marketers decide to enter an international market, the first thing that they should do is:

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Question 3 3. A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?

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Question 4 4. Which of the following is an example of the use of economic policy?

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Question 5 5. You are working for a manufacturing company in Chicago. Your boss has not improved his product for many years, has not changed the marketing strategy, but he owns several companies and yours is not a priority. You are not satisfied because the company is operating at a loss and you may lose your job. Which of the following is likely true for your company?

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Question 6 6. Which of the following will likely NOT benefit from social services policy?

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Question 7 7. Which of the following is an example of global marketing standardization?

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Question 8 8. Public policies are put in place by a government in order to:

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Question 9 9. Why are international trade agreements relevant for the global economy?

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Question 10 10. Which of the following is an example of global marketing?

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Question 11 11. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

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Question 12 12. What is the macroeconomic environment?

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Question 13 13. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

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Question 14 14. Which company may not be profitable on an international, sustained basis?

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Question 15 15. What ways make it possible for global Internet marketing to occur easily?

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Question 16 16. Which of the following is an example of importing?

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Question 17 17. What do the following terms represent: peak, contraction, recession/trough, and expansion/recovery?

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Question 18 18. E-commerce is _____.

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Question 19 19. Why would a lower exchange rate be beneficial for a country?

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Question 20 20. Why is the World Trade Organization relevant to the global economic system?

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Question 21 21. Which of the following is a problem with Internet marketing/e-commerce?

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Question 22 22. Tanner's International wants to start exporting to a foreign market. Due to the fact that your boss is traditional, he prefers the traditional exporting technique. Which of the following would be the best argument you could use to advise a different technique?

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Question 23 23. This McDonald's menu from India is an example of which of the following?

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Question 24 24. Which of the following is an example of domestic marketing?

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Question 25 25. Why are companies positioning themselves towards international growth and global marketing?

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Question 26 26. Which of the following is an example of exporting?

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Question 27 27. Which is NOT an example of product adaptation?

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Question 28 28. What does GDP stand for?

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Question 29 29. What is a major fear caused by global marketing?

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Question 30 30. What three areas of economics are marketers most concerned with in selecting a market?

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MEGA Marketing: International Marketplace Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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