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MEGA Marketing: Product Development & Retailing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Why is it important for marketers who are introducing a new product to understand the product adoption lifecycle?

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Question 2 2. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

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Question 3 3. Which behavior is an example of a cultural difference between the United States and a foreign country?

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Question 4 4. Which of the following are the different dimensions of retail operations?

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Question 5 5. Which of the five classes of consumers are considered to be 'skeptics'?

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Page 2

Question 6 6. Which of the following is a characteristic of discount stores?

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Question 7 7. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

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Question 8 8. Tom is the owner of an IT company. His company is aware that they are experiencing too many competitors. They have even turned towards service and repair as a way of increasing revenue. Why do you think the product of Tom's company has reached the maturity stage?

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Question 9 9. Evaluate the level of service would be offered at the following type of retail establishment.

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Question 10 10. Which of the following is NOT correct about the introductory stage?

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Page 3

Question 11 11. Which of the five classes of consumers acts as an opinion leader?

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Question 12 12. The Doritos Loco Taco is an example of what type of new product category?

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Question 13 13. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

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Question 14 14. What does a product life cycle consist of?

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Question 15 15. Which part of the retail marketing mix would the strategy fall under when a farmer wants to offer free cooking classes to customers?

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Page 4

Question 16 16. Which type of retailer would sell cowboy boots?

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Question 17 17. Choose from the following and determine the retail marketing mix.

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Question 18 18. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

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Question 19 19. Why is the presentation of the store so important in the retail marketing strategy?

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Question 20 20. Which one of these stores offers an EDLP price strategy?

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Page 5

Question 21 21. Which statements are true regarding the new product development process?

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Question 22 22. Will's Wheels sells new and used bikes along with a full line of replacement parts. Will's is an example of a(n) _____ store.

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Question 23 23. Which of the following is NOT true about a franchise?

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Question 24 24. How does the growth stage differ in comparison to the introduction stage?

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Question 25 25. In which type of retail store are you likely to find the lowest prices?

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Page 6

Question 26 26. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

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Question 27 27. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

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Question 28 28. Which statement below is most true regarding the new and innovative product adaption process?

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Question 29 29. Which stage of the consumer adoption process involves the consumer seeking information about the product?

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Question 30 30. Which of the following is true regarding the trial stage of the consumer adoption process?

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MEGA Marketing: Product Development & Retailing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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