Mobile Marketing Overview Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. This 'best practice' for conducting a mobile marketing campaign involves your marketing objectives. Which statement is most accurate?

Question 2 2. Protect your subscriber's _____ at all times.

Question 3 3. Which is a benefit of text message marketing?

Question 4 4. Which is a strategy for starting a text message marketing campaign?

Question 5 5. Why should businesses optimize their website for mobile marketing?

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Question 6 6. Which is an example of responsive design when it comes to mobile marketing?

Question 7 7. What is a mobile application?

Question 8 8. A Quick Response (QR) Code could be added to the following to reach more customers about your app:

Question 9 9. All of these are ways to leverage mobile phone usage in your brick and mortar store EXCEPT which:

Question 10 10. _____ can encourage shoppers using mobile phones to take the plunge and complete a purchase.

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Question 11 11. The Internet Advertising Bureau's standard to establish a desktop banner's viewability is _____.

Question 12 12. A _____ is a tool used to display and track advertising wherever it may appear.

Question 13 13. Tyler needs to attract new people to his website. He has a large budget and his demographic is very specific. What type of ads should he use?

Question 14 14. Which demographic profile can be used to eliminate users who may not be interested in your product?

Question 15 15. A mobile app can provide a/an _____ marketing channel between a brand and a consumer.

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Question 16 16. The more a customer interacts with your app, the more _____ you earn.

Question 17 17. Why might a marketer rely on mobile web inventory?

Question 18 18. _____ is a mobile tactic that uses GPS settings to target a user when they are in a certain proximity to a location.

Question 19 19. A short code is used for what?

Question 20 20. When should you send your first mobile marketing text message to new subscribers?

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Question 21 21. What type of marketing involves digital messages delivered to or with personal mobile devices?

Question 22 22. Why must a marketer be cautious about overuse when creating a mobile marketing plan?

Question 23 23. How important is it for a consumer to opt-in to your mobile marketing messages?

Question 24 24. Which is an example of a drawback for text message marketing?

Question 25 25. What is a reason a website might fail the mobile-friendly test when optimizing their website for mobile marketing?

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Question 26 26. Just like in Pay-Per-Click ads on search engine results, you can optimize _____ to help people better find your app in their mobile application store.

Question 27 27. All of these are best practices to reach a direct mobile purchasing customer EXCEPT which?

Question 28 28. Paid text advertising served when a user searches on a relevant keyword in a search engine is known as _____.

Question 29 29. Why do consumers have to opt in to receive a company's MMS mobile ads?

Question 30 30. Applications are software programs designed to run where?

Mobile Marketing Overview Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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