MTLE Business: Principles of Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What are the four p's in marketing?

Question 2 2. Personal selling is _____.

Question 3 3. When discussing marketing, Place refers to:

Question 4 4. Brenda's Beauty Salon offers customers a _____.

Question 5 5. What is a strategic alternative?

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Question 6 6. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 7 7. Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

Question 8 8. What is the definition of marketing?

Question 9 9. The ultimate goal of a traditional sales methodology is to _____.

Question 10 10. Investing a large amount of time in preparing a sales plan is an example of _____.

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Question 11 11. Analyze what customer satisfaction is.

Question 12 12. An exchange is when:

Question 13 13. When the farmer is ready to close the deal, what should he do next?

Question 14 14. Which of the following best describes relationship marketing?

Question 15 15. The marketing mix consists of

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Question 16 16. Part of the personal selling process is generating leads. How can a business generate leads?

Question 17 17. Which of the following is NOT true about low involvement purchases?

Question 18 18. After the farmer generates leads to sell his flowers, what step in the sales process should he use next?

Question 19 19. How does a large company place its SBU's on the portfolio matrix ?

Question 20 20. Assess an element of customer value.

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Question 21 21. The four types of promotion are

Question 22 22. Jill has just accepted a position selling phones for a major carrier. While she is interested in meeting her sales quotas, she knows that in order to get repeat business and meet her long term career goals she needs to practice _____.

Question 23 23. What is customer value?

Question 24 24. Which of the following is the best example of a purchase that would fall under extended decision making?

Question 25 25. What is NOT involved in the limited decision making process?

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Question 26 26. Which of these products would be classified as a star on the portfolio matrix ?

Question 27 27. Before showing a couple that's looking for a new car any vehicles, Cal wants to implement relationship selling into his presentation. How will he do this?

Question 28 28. What are the four different strategic alternatives?

Question 29 29. Which of the following is an example of a failed exchange?

Question 30 30. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

MTLE Business: Principles of Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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