MTLE Business: Product Development & Distribution Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is an example of a functional intermediary?

Question 2 2. _____ copies the price levels of its competitors or maintains the current price levels of similar products or services in the market.

Question 3 3. Who's the target consumer in the third phase?

Question 4 4. Offering a free movie ticket with the purchase of hotel room is an example of which type of pricing strategy?

Question 5 5. At which stage of the sales process do you deal with customer concerns and hesitation?

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Question 6 6. A computer manufacturer signs a contract with an electronics retailer to ensure products are sold by that retailer in specific countries. What type of distribution strategy is being used?

Question 7 7. What is the point of the Questioning/Probing step of retail selling?

Question 8 8. When the final selling price reflects cost increases occurred between the time the order is placed and the time it is delivered, _____ has occurred.

Question 9 9. _____ are responses to circumstances that are specific to your business market.

Question 10 10. A communication message is integrated when it _____.

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Question 11 11. What does a product life cycle consist of?

Question 12 12. Which of the following is NOT correct about the introductory stage?

Question 13 13. What other product concept is related to price skimming?

Question 14 14. What is the main objective for the 'competition' part of any marketing plan?

Question 15 15. If you are scanning your company's external environment looking for unmet needs and wants, at what stage of product development are you working?

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Question 16 16. What are market share goals?

Question 17 17. Which of the following would be an example of a marketing goal?

Question 18 18. Why are integrated marketing communication plans so important to marketers ?

Question 19 19. Which of the following is a type of a full-service wholesaler?

Question 20 20. Who's the target consumer during phase one?

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Question 21 21. A period of reduced economic activity is called a(n) _____.

Question 22 22. Maintaining the status quo while waiting for an opportunity is called _____.

Question 23 23. What is the cost per sale?

Question 24 24. What is the point of the Demonstration/Presentation step of retail selling?

Question 25 25. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

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Question 26 26. Which of the following is the first step of the marketing plan outline?

Question 27 27. How does product distribution work?

Question 28 28. What should the promotion strategy in the decline stage involve?

Question 29 29. What's the next step of the product development process after the product has been designed?

Question 30 30. Inflation is defined as _____.

MTLE Business: Product Development & Distribution Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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