Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come
to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
Click it to see your results. Good luck!
Question 11.When marketers decide to enter an international market, the first thing that they should do is:
Question 22.What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?
Question 33.What are the four p's in marketing?
Question 44.What is included in promotional strategies?
Question 55.Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?
Question 66.Product enhancements and informing customers are ways _____ impacts marketing.
Question 77.An exchange is when:
Question 88.Which of the following is the best definition of a marketer?
Question 99.This McDonald's menu from India is an example of which of the following?
Question 1010.Assess the form of advertising that uses technology to inform consumers of a product or service.
Question 1111.Which of the following is a strategy when a company pursues the development of a new product for a current market?
Question 1212.Evaluate the effect of market penetration.
Question 1313.What is customer value?
Question 1414.Brenda's Beauty Salon offers customers a _____.
Question 1515.The four types of promotion are
Question 1616.Which of these products would be classified as a star on the portfolio matrix ?
Question 1717.What is the main difference between a sales-oriented company and a marketing-oriented company?
Question 1818.A business that sells toys should open a store in a location that has a large population of _____.
Question 1919.Which of the following is NOT an example of marketing?
Question 2020.What is a marketing strategy that is based on attracting new customers to current products?
Question 2121.Which of the following is an example of competitive advantage?
Question 2222.A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.
Question 2323.Assess an element of customer value.
Question 2424.What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?
Question 2525.What is a niche competitive advantage?
Question 2626.What risks does a joint venture between a domestic and foreign company come with?
Question 2727.How does a large company place its SBU's on the portfolio matrix ?
Question 2828.Analyze what customer satisfaction is.
Question 2929.Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?
Question 3030.Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.
Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back
to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!