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MTTC: Marketing Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. When marketers decide to enter an international market, the first thing that they should do is:

Question 2 2. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 3 3. What are the four p's in marketing?

Question 4 4. What is included in promotional strategies?

Question 5 5. Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?

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Question 6 6. Product enhancements and informing customers are ways _____ impacts marketing.

Question 7 7. An exchange is when:

Question 8 8. Which of the following is the best definition of a marketer?

Question 9 9. This McDonald's menu from India is an example of which of the following?

Question 10 10. Assess the form of advertising that uses technology to inform consumers of a product or service.

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Question 11 11. Which of the following is a strategy when a company pursues the development of a new product for a current market?

Question 12 12. Evaluate the effect of market penetration.

Question 13 13. What is customer value?

Question 14 14. Brenda's Beauty Salon offers customers a _____.

Question 15 15. The four types of promotion are

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Question 16 16. Which of these products would be classified as a star on the portfolio matrix ?

Question 17 17. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 18 18. A business that sells toys should open a store in a location that has a large population of _____.

Question 19 19. Which of the following is NOT an example of marketing?

Question 20 20. What is a marketing strategy that is based on attracting new customers to current products?

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Question 21 21. Which of the following is an example of competitive advantage?

Question 22 22. A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.

Question 23 23. Assess an element of customer value.

Question 24 24. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

Question 25 25. What is a niche competitive advantage?

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Question 26 26. What risks does a joint venture between a domestic and foreign company come with?

Question 27 27. How does a large company place its SBU's on the portfolio matrix ?

Question 28 28. Analyze what customer satisfaction is.

Question 29 29. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 30 30. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

MTTC: Marketing Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

MTTC Business, Management, Marketing & Technology: Practice & Study Guide  /  Business Courses
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