New Product Development & Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 2 2. Which of the five classes of consumers are considered to be 'skeptics'?

Question 3 3. Tom is the owner of an IT company. His company is aware that they are experiencing too many competitors. They have even turned towards service and repair as a way of increasing revenue. Why do you think the product of Tom's company has reached the maturity stage?

Question 4 4. What does a product life cycle consist of?

Question 5 5. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

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Question 6 6. Which statements are true regarding the new product development process?

Question 7 7. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 8 8. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 9 9. The Doritos Loco Taco is an example of what type of new product category?

Question 10 10. Which of the following is NOT correct about the introductory stage?

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Question 11 11. Which of the five classes of consumers are considered to be 'value shoppers'?

Question 12 12. Which statement below is most true regarding the new and innovative product adaption process?

Question 13 13. Which of the following is true regarding the trial stage of the consumer adoption process?

Question 14 14. The development of all new consumer products starts with _____.

Question 15 15. Which of the five classes of consumers acts as an opinion leader?

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Question 16 16. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

Question 17 17. Why is it important for marketers who are introducing a new product to understand the product adoption lifecycle?

Question 18 18. Stuffed Snackfood Co. has changed the packaging and removed the salt from its corn chip offering. This is considered a(n) _____.

Question 19 19. What should the promotion strategy in the decline stage involve?

Question 20 20. How does the growth stage differ in comparison to the introduction stage?

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Question 21 21. Why must marketers of new products be aware of the consumer adoption process?

Question 22 22. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 23 23. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Question 24 24. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 25 25. Assess the best time to stop the new product development process and abandon the development of a potential new product.

New Product Development & Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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