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OAE: Product Planning in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Assess the best time to stop the new product development process and abandon the development of a potential new product.

Question 2 2. A union would be a(n) _____ business customer category.

Question 3 3. Stuffed Snackfood Co. has changed the packaging and removed the salt from its corn chip offering. This is considered a(n) _____.

Question 4 4. Define ROI (Return on Investment):

Question 5 5. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

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Question 6 6. What is a brand?

Question 7 7. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Question 8 8. Which of the following is true regarding the trial stage of the consumer adoption process?

Question 9 9. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 10 10. Define 'focus groups':

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Question 11 11. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

Question 12 12. Which of the following does a company need to help develop their brand?

Question 13 13. Which of the following is an example of product development?

Question 14 14. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Question 15 15. The Doritos Loco Taco is an example of what type of new product category?

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Question 16 16. Which of the following is a commercial value that can be put on a brand?

Question 17 17. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 18 18. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 19 19. What are the four types of business customer categories?

Question 20 20. How is profitability best defined?

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Question 21 21. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 22 22. Analyze the reason why a company charges additional money above what the company's machines and buildings cost.

Question 23 23. Why must marketers of new products be aware of the consumer adoption process?

Question 24 24. Explain what differentiates a business product from a consumer product.

Question 25 25. Which statements are true regarding the new product development process?

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Question 26 26. Select the business product an automobile tire would be.

Question 27 27. Evaluate the type of business product corn is.

Question 28 28. Define 'competitor product analysis':

Question 29 29. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 30 30. The development of all new consumer products starts with _____.

OAE: Product Planning in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Ohio Assessments for Educators - Marketing (026): Practice & Study Guide  /  Business Courses
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