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OAE: Sales Strategy in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. The ultimate goal of a traditional sales methodology is to _____.

Question 2 2. Part of the personal selling process is generating leads. How can a business generate leads?

Question 3 3. When the farmer is ready to close the deal, what should he do next?

Question 4 4. How does e-commerce differ from m-commerce ?

Question 5 5. Which of these is an example of a B2B transaction?

Page 2

Question 6 6. Before showing a couple that's looking for a new car any vehicles, Cal wants to implement relationship selling into his presentation. How will he do this?

Question 7 7. Which of these is an example of a B2C transaction?

Question 8 8. Investing a large amount of time in preparing a sales plan is an example of _____.

Question 9 9. Which of the following is NOT a reason for personal selling to be used?

Question 10 10. Jill has just accepted a position selling phones for a major carrier. While she is interested in meeting her sales quotas, she knows that in order to get repeat business and meet her long term career goals she needs to practice _____.

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Question 11 11. Which of these transactions is an example of a website serving as a clearinghouse?

Question 12 12. Why would an internet retailer choose to accept PayPal ?

Question 13 13. Sal is a sales manager who knows exactly how many cars his people need to sell on a specific day to meet month end quota. His morning sales meeting will stress achieving the short term goal by traditional means. He will do this by asking his salespeople to _____.

Question 14 14. After the farmer generates leads to sell his flowers, what step in the sales process should he use next?

Question 15 15. Personal selling is _____.

OAE: Sales Strategy in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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