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Overview of Advertising Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Compile the five different aspects of business buying behavior.

Question 2 2. Who has the power to choose which supplier to use?

Question 3 3. Which of the following people help with evaluating the business product and usually has technical or specific information to help make a decision?

Question 4 4. Evaluate what are the three criteria that businesses use to make a purchase decision.

Question 5 5. Which of the following BEST defines advertising?

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Question 6 6. How do marketing and advertising differ?

Question 7 7. Which of the following is a primary benefit of advertising online?

Question 8 8. Which of the following statements about television advertising is TRUE?

Question 9 9. A movie theater inserts a single frame in a popular movie with the message 'drink soda.' What form of stealth advertising is the company trying to use.

Question 10 10. Which of the following is the best explanation of stealth advertising?

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Question 11 11. A young hip couple asks you to take a photo of them using their smartphone. What type of stealth advertising is this?

Question 12 12. You are researching how to best lay tile flooring on a 'how-to site' that eventually directs you to a home improvement retail site. What form of stealth advertising is this?

Question 13 13. Which of the following puts a perception into consumers' mind that they need a product because it will positively impact their lives?

Question 14 14. Which of the following is the purpose of influencing in a company?

Question 15 15. What do we call it when a company succeeds in enhancing the memory of its product in consumers' minds?

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Question 16 16. Which of the following is an example of other company efforts in advertising? Choose the best answer.

Question 17 17. Which type of advertising appeal encourages purchase of a product or service by providing a conviction on the benefits the product or service will provide?

Question 18 18. Advertising appeals are essential to which of the following for a business?

Question 19 19. Which of the following advertising appeals has the benefit of encouraging consumers to take action quickly?

Question 20 20. Which advertising appeal tends to have a lower level of brand recall than other appeals?

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Question 21 21. Among the answers listed which is an example of mass media advertising?

Question 22 22. Among the answers listed which is an example of direct advertising?

Question 23 23. Among the answers listed which is an example of internet advertising?

Question 24 24. What is the definition of an advertising plan?

Question 25 25. Which of the following best describes the purpose of gatekeepers?

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Question 26 26. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

Question 27 27. A car company pays a television drama to have its main character drive its car. What type of stealth advertising is this?

Question 28 28. Which of the following best describes informing in advertising?

Question 29 29. Which of the following advertising appeals involves the use of the right side of the brain?

Question 30 30. Among the answers listed what must you take into consideration when developing an advertising plan?

Overview of Advertising Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TECEP Advertising: Study Guide & Test Prep  /  Business Courses
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