Overview of Email Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. _____ is the number of times an ad was clicked then divided by the number of impressions served, then multiplied as 100.

Question 2 2. Which of these is NOT an example of a type of conversion definition a company can apply to a marketing campaign?

Question 3 3. What does a company need for a search retargeting campaign to be effective and to attract relevant customers?

Question 4 4. What does CRM stand for?

Question 5 5. Which of these is NOT listed as a purpose of retargeting?

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Question 6 6. _____ is a form of advertising to customers based on previous internet activity.

Question 7 7. Which of the following statements best defines a bounce?

Question 8 8.

Given the following sessions, how many sessions are in the denominator for page A bounces?

Session 1: Page A > Page B > Exit

Session 2: Page B > Exit

Session 3: Page A > Exit

Question 9 9. Given the session Page B > Page A > Page D > Page C > Exit, which page 'got' the exit?

Question 10 10. What do most analytics program consider a session to be on the internet?

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Question 11 11. A session measurement that follows a user's clicks until they reach a page they could not have arrived at from a previous page is known as what time of session length analysis?

Question 12 12. If Shawn visits a movie review website on Friday evening and leaves the webpage open to check movie showtimes on Saturday, how many sessions has he conducted?

Question 13 13. Which of these is the appropriate formula for figuring the bounce rate percentage for a website?

Question 14 14. What is the bounce rate for a website?

Question 15 15. What is the average bounce rate across all websites, regardless of industry?

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Question 16 16. Ken wants to build his customer list for his email newsletter. Which of these types of pages would best help him do that?

Question 17 17. What is the most common type of information collected on a squeeze page?

Question 18 18. What is a squeeze page in website design?

Question 19 19. Retargeting appears to consumers as _____.

Question 20 20. AMain Hobbies implemented a retargeting campaign and a new email retargeting program. What type of results did they experience?

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Question 21 21. What was the goal of BustedTees's retargeting campaign?

Question 22 22. Which of the following is not an email retargeting example?

Question 23 23. Which of these is not listed as a best practice for email retargeting?

Question 24 24. Which of these is NOT an example of a triggered email event?

Question 25 25. What is meant by a visitor's ''opt-in'' to a squeeze page?

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Question 26 26. This function of a squeeze page allows visitors to click to complete their offer.

Question 27 27. What is the marketer's goal in creating a squeeze page?

Question 28 28. What is the name of this tracking file that is deposited onto website users' computers so that site retargeting can be initiated?

Question 29 29. Site retargeting is designed to reach which type of internet user?

Question 30 30. What is site retargeting?

Overview of Email Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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