Copyright
TECEP Advertising: Study Guide & Test Prep  /  Business Courses

Test Prep Plan - Take a practice test

Take this practice test to check your existing knowledge of the course material. We'll review your answers and create a Test Prep Plan for you based on your results.
How Test Prep Plans work
1
Answer 50 questions
Test your existing knowledge.
2
View your test results
Based on your results, we'll create a customized Test Prep Plan just for you!
3
Study smarter
Study more effectively: skip concepts you already know and focus on what you still need to learn.

Overview of Integrated Marketing Communication Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

Question 2 2. Which of the following is the first step of the marketing plan outline?

Question 3 3. Which of the following would be an example of a marketing goal?

Question 4 4. Why do brands save money with an IMC-based model?

Question 5 5. Using an integrated marketing communication strategy helps a company reinforce its brand and stay at the top of consumers' minds, which puts the brand into a favorable position known as _____.

Page 2

Question 6 6. How does integrated marketing communication help a brand expand its reach?

Question 7 7. Social Media is an Internet-based _____ communication tool.

Question 8 8. Which of the following social media sites is the best choice for a clothing company to use to post images of products to improve sales?

Question 9 9. (IMC) incorporates the use of more than just _____ forms of marketing communication.

Question 10 10. When marketing to different target segments, the _____ is how or where a customer will receive a message.

Page 3

Question 11 11. What message might appeal most to a parent who is shopping for a car?

Question 12 12. Why are there different target customers within a market?

Question 13 13. These marketing channels are quick ways to reach consumers directly with your marketing message:

Question 14 14. Traditional marketing uses a/an _____ strategy of communications, whereas new marketing uses a/an _____ tactic.

Question 15 15. This marketing channel is a great place to receive feedback on your brand and engage in a two-way conversation with consumers.

Page 4

Question 16 16. Janice is a manager who is out of town on a business trip. She needs to get some measurements to a member of her staff rather quickly so a presentation can be updated. She chooses to send the information via an email. This is an example of _____.

Question 17 17. Which of the following phrases BEST describes communication?

Question 18 18. What type of information is NOT typically conveyed during a communication?

Question 19 19. What is the main way marketers create a desire for their product?

Question 20 20. How do marketers get consumers who desire the product to take the final action step and buy?

Page 5

Question 21 21. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

Question 22 22. A percentage-based marketing budget model is based on _____.

Question 23 23. Under which type of marketing budget model would Marketing have a $200,000 budget based on the company's overall gross revenue of $2 million?

Question 24 24. A marketing budget is typically based on the amount of money made from sales, also called _____.

Question 25 25. Why are integrated marketing communication plans so important to marketers ?

Page 6

Question 26 26. How would Carla's Clothing implement IMC in her sales promotions ?

Question 27 27. How can a sales force utilize an IMC message?

Question 28 28. How long is usually the life span of marketing plans?

Question 29 29. How does integrated marketing communication help with brand reinforcement?

Question 30 30. What type of social media communication can be a disadvantage to a retail store and possibly harm a brand's reputation?

Overview of Integrated Marketing Communication Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Support