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TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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Overview of Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is an example of a failed exchange?

Question 2 2. What are the four p's in marketing?

Question 3 3. When discussing marketing, Place refers to:

Question 4 4. Gwen wants to determine the customer acquisition cost of a new marketing strategy. If her organization spent $2,500 and gained 5 new customers, what was the cost to acquire each new customer?

Question 5 5. Which type of analytics can be used to adjust to trends in customer behavior?

Page 2

Question 6 6. Which of the following is NOT an example of a digital marketing metric?

Question 7 7. What is a benefit of being marketing-oriented?

Question 8 8. What is the most common difference between a successful business and a failed company?

Question 9 9. What is an example of a company that is not marketing-oriented?

Question 10 10. The price of a product includes _____

Page 3

Question 11 11. The marketing mix consists of

Question 12 12. The four types of promotion are

Question 13 13. What are the types of marketing concepts?

Question 14 14. What marketing concept focuses on social responsibility?

Question 15 15. What is a marketing concept?

Page 4

Question 16 16. Which one of the following is the best explanation of market share?

Question 17 17. If you are selling the same type of product as most in the market but are not concerned with being at top, which term best describes you?

Question 18 18. If you are focusing only on a small segment of a market, what term best describes you?

Question 19 19. What is the first step in building a marketing budget?

Question 20 20. This marketing tool can be used to assess the effectiveness of your marketing strategies and tactics.

Page 5

Question 21 21. If you want to track how much money you've made relative to the amount of money you've spent, which marketing metric would you choose?

Question 22 22. Customer value is _____.

Question 23 23. Which statement is true regarding customer value?

Question 24 24. Toothbrushes, Inc., is a toothbrush manufacturer. What can they do to increase the customer value of their toothbrushes?

Question 25 25. An exchange is when:

Page 6

Question 26 26. Which of the following statements best describes the concept of marketing analytics?

Question 27 27. What is a marketing-oriented company?

Question 28 28. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 29 29. Companies that adopt the selling marketing concept opine what?

Question 30 30. What is the relationship between market share, brand penetration and customer loyalty?

Overview of Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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