Overview of Online Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is the primary difference between online and offline advertising?

Question 2 2. Which of these is a benefit of offline advertising for small businesses?

Question 3 3. A mobile operating system can be found on all of these devices EXCEPT which?

Question 4 4. Which of these important features of a mobile operating system allows users access to calendars, alarms and reminders, among other tools?

Question 5 5. _____ is a form of online marketing that relies on advertising delivered inside of a search engine.

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Question 6 6. How is blogging used as an online marketing strategy?

Question 7 7. Marketers serve retargeted ads to website visitors through the use of _____.

Question 8 8. How does rich media benefit the world of online advertising?

Question 9 9. What is meant by the phrase ''emotional branding''?

Question 10 10. Which of these is NOT an example of potential emotional branding?

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Question 11 11. Honda used _____, an immersive online video advertising tool, to market its Civic at a recent event.

Question 12 12. Online video advertising can be found in all of these areas EXCEPT which?

Question 13 13. Imagine a user spent 15 minutes on your website browsing pages affiliated with memberships to your monthly subscription box. They looked at the boxes themed towards men with an interest in movies as well as boxes themed towards men with an interest in comics. What would be an appropriate ad to share with them based on this information?

Question 14 14. Which of the following is NOT the type of information you can collect through the use of cookies?

Question 15 15. What are the advertising dollars you need to reach 1,000 people with direct mail versus social media?

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Question 16 16. Market share is:

Question 17 17. Which of these is NOT a primary use for an internet branding strategy?

Question 18 18. How many brand personas does the average company have on its repertoire?

Question 19 19. What is pay per click?

Question 20 20. How can a blog help you with online advertising?

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Question 21 21. If Naomi's ad campaign costs her $20,000 and she netted 200,000 impressions, what is the cost per thousand for her ad?

Question 22 22. What is one of the greatest benefits of tracking the impression performance metric?

Question 23 23. What was the first type of online advertisement ever put online?

Question 24 24. _____ is a payment model in which a company pays for each ad click generated on an advertisement.

Question 25 25. All of these are online advertising tools EXCEPT which?

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Question 26 26. What is a mobile operating system?

Question 27 27. What is meant by marketing collateral?

Question 28 28. Online advertising can be found in all of the following locations EXCEPT which?

Question 29 29. What characteristic does emotional branding foster in consumers?

Question 30 30. Which type of online video advertisements can pop up before, during, or after other video content you're viewing online?

Overview of Online Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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