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Overview of Online Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Market share is:

Question 2 2. What is cost per click?

Question 3 3. This type of native advertising is disguised as editorial content that is sponsored by an advertiser.

Question 4 4. How do keywords play into pay-per-click advertising?

Question 5 5. How can a user's IP address be used to give them targeted ads?

Page 2

Question 6 6. Imagine a user spent 15 minutes on your website browsing pages affiliated with memberships to your monthly subscription box. They looked at the boxes themed towards men with an interest in movies as well as boxes themed towards men with an interest in comics. What would be an appropriate ad to share with them based on this information?

Question 7 7. Interactive online video advertisements have which characteristic?

Question 8 8. Which type of online video advertisements can pop up before, during, or after other video content you're viewing online?

Question 9 9. What is one way you can use viral marketing?

Question 10 10. How can a blog help you with online advertising?

Page 3

Question 11 11. What does it mean for a website to be mobile-responsive?

Question 12 12. What is meant by marketing collateral?

Question 13 13. _____ is defined as a technique in brand management that uses the internet as a medium to position a brand in the marketplace.

Question 14 14. How many brand personas does the average company have on its repertoire?

Question 15 15. A mobile operating system can be found on all of these devices EXCEPT which?

Page 4

Question 16 16. Which of these important features of a mobile operating system allows users access to calendars, alarms and reminders, among other tools?

Question 17 17. What is an impression in online advertising?

Question 18 18. What is one of the greatest benefits of tracking the impression performance metric?

Question 19 19. What is the primary difference between online and offline advertising?

Question 20 20. All of these are online advertising tools EXCEPT which?

Page 5

Question 21 21. What is the newest form of online advertising that came out in 2010?

Question 22 22. _____ is a payment model in which a company pays for each ad click generated on an advertisement.

Question 23 23. Which of these is NOT an example of potential emotional branding?

Question 24 24. What is the goal when using emotional branding in marketing?

Question 25 25. Online ads involve a marketer and a _____.

Page 6

Question 26 26. How does rich media benefit the world of online advertising?

Question 27 27. Which of the following would be an example of behavioral advertising?

Question 28 28. What does the trend of cross-channel online video advertising accomplish?

Question 29 29. What is a form of social media marketing?

Question 30 30. How is blogging used as an online marketing strategy?

Overview of Online Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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