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Personal Brand & Online Presence Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. _____ on LinkedIn are somewhat equivalent to friends on Facebook - you just need to be more selective.

Question 2 2. Your _____ is the image and message you want to represent in other people's minds.

Question 3 3. Your _____ is the first description people see when they search for you, so make it count by including keywords that describe your value.

Question 4 4. What two simple things greatly increase the likelihood of your LinkedIn profile being viewed?

Question 5 5. The best defense against a negative hit to your reputation is:

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Question 6 6. Your personal brand is:

Question 7 7. What would be a good way to take something positive away from your setback?

Question 8 8. Imagine you own a restaurant and want to manage your reputation. Who has the biggest impact on your personal brand?

Question 9 9. Mirza is trying to connect with someone in his industry that he doesn't know. When he sends them an invitation via LinkedIn, he should include why he wants to connect and:

Question 10 10. Therese wants to build her online network. Which of the following is the first person she should connect with, if she wants to easily and organically build her network?

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Question 11 11. Lulu wants to connect with the influencers and decision-makers in her industry. Which of the following places is a good place to start looking for them?

Question 12 12. Which of the following people is NOT part of an online network?

Question 13 13. On Facebook, which of the following privacy options would you choose if you want most (but not all) of your friends to see your posts?

Question 14 14. On Twitter, which privacy option lets you control who sees your posts?

Question 15 15. On Instagram, a private account does what?

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Question 16 16. Why do some businesses have multiple social media accounts on the same social media site?

Question 17 17. A lack of confidence usually leads to which one of the following?

Question 18 18. If you work with top secret information, which barrier to networking might you be most susceptible to?

Question 19 19. Which one of the following is NOT a barrier to networking?

Question 20 20. What is networking?

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Question 21 21. Why should you post about other professionals on your social media account?

Question 22 22. Why do some people you know professionally want to see your personal social media feed?

Question 23 23. Which of the following should you NOT write about on your professional social media account?

Question 24 24. Jerry manages a high-scale sushi restaurant. Which of the following personal thoughts should be included in his professional social media feed?

Question 25 25. Ira is creating a personal brand through his online presence. Some days, his posts are funny and witty; other days, his posts are serious and deep. Which element of personal branding is a struggle for Ira?

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Question 26 26. Ju-Yin is creating a personal brand across several online platforms, including a blog, Twitter, and Facebook. Which is the best set of profile pictures for Ju-Yin to use?

Question 27 27. Mirza wants to create a personal brand that focuses on his ability as a public speaker. Which profile description would be best for him?

Question 28 28. Louisa is creating a personal brand for her job, but she has a personal Facebook account that she uses mostly to interact with friends and family. Which is the best advice for Louisa's Facebook account?

Question 29 29. A LinkedIn profile can contain which item(s)?

Question 30 30. Just like when a torpedo hits a ship, the first step in reputation repair is:

Personal Brand & Online Presence Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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