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PLACE Marketing: Internal Marketing Principles Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Surveys and questionnaires are:

Question 2 2. An exchange is when:

Question 3 3. Market research:

Question 4 4. The marketing mix consists of

Question 5 5. The four types of promotion are

Page 2

Question 6 6. What are the four p's in marketing?

Question 7 7. When discussing marketing, Place refers to:

Question 8 8. Observations are:

Question 9 9. Marketing controls:

Question 10 10. Experiments are:

Page 3

Question 11 11. The price of a product includes _____

Question 12 12. What is the definition of marketing?

Question 13 13. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 14 14. Brenda's Beauty Salon offers customers hair styling. This is a _____.

Question 15 15. Which of the following is an example of a failed exchange?

PLACE Marketing: Internal Marketing Principles Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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