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Praxis Marketing: Marketing Channels Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is an alignment between a firm and their supply chain materials and service providers?

Question 2 2. What type of integration ensures that each part of the supply chain is accountable for meeting its own goals?

Question 3 3. What is supply chain integration?

Question 4 4. When retailers Sneakers R US and Athletic Shoes Shops both had issues with the prices the manufacturer was offering Cheap Mart, it resulted in what type of conflict?

Question 5 5. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

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Question 6 6. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

Question 7 7. What is the main purpose of channel intermediaries?

Question 8 8. Temporal discrepancy is described by which of the following?

Question 9 9. What does the logistical function of channel intermediaries consist of?

Question 10 10. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

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Question 11 11. What type of integration provides important information such as inventory levels, shipments, and customer data in real time?

Question 12 12. A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario?

Question 13 13. What are the three main functions of intermediaries?

Question 14 14. What is a merchant wholesaler?

Question 15 15. When a channel member helps overcome a lack of all of the items a customer needs to receive full satisfaction from a product or products, they are solving what type of discrepancy?

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Question 16 16. What is a channel in marketing?

Question 17 17. Evaluate the meaning of channel power.

Question 18 18. Assess what occurs when there is a combined working relationship between all the partners to create the best value for consumers?

Question 19 19. Wal-Mart is an example of a _____.

Question 20 20. What type of integration is when two or more companies have social relationships that guide their interactions?

Praxis Marketing: Marketing Channels Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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