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Praxis Marketing: Promotion Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. _____ is an example of public relations.

Question 2 2. What would be an example of a sponsorship?

Question 3 3. How is brand switching utilized in a business?

Question 4 4. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 5 5. Which of the following could be used to jump-start stagnant sales of a product?

Page 2

Question 6 6. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

Question 7 7. What is the key to integrating marketing communications ?

Question 8 8. What is the main way marketers create a desire for their product?

Question 9 9. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 10 10. Which of the following would be the best example of a premium for a retailer selling pancake mix ?

Page 3

Question 11 11. Which of these is the best example of cross-promotion ?

Question 12 12. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 13 13. In the world of public relations, goodwill refers to _____

Question 14 14. Assess the primary goal of sales promotion.

Question 15 15. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

Page 4

Question 16 16. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

Question 17 17. What are the four parts of an overall promotional mix?

Question 18 18. Which of the following best describes why sales promotions are effective before holidays ?

Question 19 19. Which of the following is the communication of a concept or message to large audiences?

Question 20 20. A communication message is integrated when it _____.

Page 5

Question 21 21. Which of the following is an example of a sales promotion?

Question 22 22. What are sales promotions often combined with to increase effectiveness?

Question 23 23. What type of advertising is used to improve a company's image?

Question 24 24. Assess the four parts of the promotional mix.

Question 25 25. Which of the following elements is NOT part of the public relations process?

Page 6

Question 26 26. Which of these best describes the objective of sales promotion ?

Question 27 27. Why do businesses use a promotional message when products are very well established?

Question 28 28. Which of the following is an example of how a company would use advocacy advertising?

Question 29 29. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 30 30. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Praxis Marketing: Promotion Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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