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Praxis Marketing: Strategic Planning Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the four types of business customer categories?

Question 2 2. A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.

Question 3 3. Define 'competitor product analysis':

Question 4 4. How is profitability best defined?

Question 5 5. Select the business product an automobile tire would be.

Page 2

Question 6 6. Define 'focus groups':

Question 7 7. Which of the following is an example of product development?

Question 8 8. Evaluate the type of business product corn is.

Question 9 9. Which of the following statements is MOSTLY TRUE of a specialty product?

Question 10 10. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Page 3

Question 11 11. Based on the target end user, a computer is _____ product.

Question 12 12. A union would be a(n) _____ business customer category.

Question 13 13. Define ROI (Return on Investment):

Question 14 14. Which strategy would a marketer use to effectively sell unsought products?

Question 15 15. Which of the following would be classified as a convenience product?

Page 4

Question 16 16. Explain what differentiates a business product from a consumer product.

Praxis Marketing: Strategic Planning Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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