Product Branding & Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. __________ is a marketing partnership between two or more different brands to jointly promote a product or service.

Question 2 2. How does brand loyalty help you reduce the cost of production?

Question 3 3. A _____ is a form of qualitative research in which a group of people asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Question 4 4. 'I would fly Sohigh Airlines no matter the cost.' Is this true brand preference?

Question 5 5. Co-branding has the potential to __________ for the partners.

Page 2

Question 6 6. Sue likes Luigi's pasta sauce. While shopping, the store is sold out, so Sue waits to purchase pasta sauce another time. This is an example of _____.

Question 7 7. Kayla bought butter last week but paid no attention to the brand when she made her purchase. This is an example of _____.

Question 8 8. Good brand strength can reflect which of the following?

Question 9 9. When consumers rely less on brand familiarity, we refer to this type of purchase as _____.

Question 10 10. Which is the best explanation of brand loyalty?

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Question 11 11. _____ address the verbal and written statements describing what a business does and what makes it different from its competitors.

Question 12 12. Even if you have strong brand recognition, what is a threat to it?

Question 13 13. What does a company use to make a brand recognizable?

Question 14 14. Why is it challenging to measure the extent of brand awareness?

Question 15 15. Brand preference reflects which of the following?

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Question 16 16. People with true brand preference may do which of the following?

Question 17 17. What is an effective strategy to increase brand awareness?

Question 18 18. Your _____ defines what your business stands for, the promises your company makes, and the personality your business conveys.

Question 19 19. There are target audiences and markets for everything, but it's your job as a business owner (or marketing leader) to be perfectly _____ about the image you want to portray and how it influences distribution, pricing, customer experience, and visual identity.

Question 20 20. What is brand awareness?

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Question 21 21. How can you leverage brand loyalty?

Question 22 22. Deborah is the owner of a new company that manufactures eco-friendly household cleaning products. How will investing in a logo and advertising benefit her company?

Question 23 23. If you are able to identify a particular product brand from others on the shelf, what is this called?

Question 24 24. Would someone with spurious brand preferences change brands?

Question 25 25. Sam had a terrible experience at the Surf Hotel on the coast. When planning his beach vacation next year, he chooses the Tidewater Inn. This is an example of _____.

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Question 26 26. What's the other component of brand awareness?

Question 27 27. Brand familiarity becomes important when shopping for lower-involvement purchases because _____.

Question 28 28. Which of the following is the best explanation of brand recognition?

Question 29 29. Co-branding is a popular __________.

Question 30 30. Which one of the following is not a reason why brand loyalty is important?

Product Branding & Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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