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Product Development and Retailing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Define 'focus groups':

Question 2 2. How would you define brand recognition?

Question 3 3. Which of the following is NOT correct about the introductory stage?

Question 4 4. The development of all new consumer products starts with _____.

Question 5 5. Which of the following is NOT true about a franchise?

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Question 6 6. Products that can be targeted or changed slightly to increase sales are known as:

Question 7 7. Which behavior is an example of a cultural difference between the United States and a foreign country?

Question 8 8. What does a product life cycle consist of?

Question 9 9. Which part of the retail marketing mix would the strategy fall under when a farmer wants to offer free cooking classes to customers?

Question 10 10. The marketing of goods and services to individuals and companies for reasons other than personal consumption is known as:

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Question 11 11. Which of the following is an example of product development?

Question 12 12. Define 'competitor product analysis':

Question 13 13. Which of the following would be classified as a convenience product?

Question 14 14. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Question 15 15. Four specific categories of consumer products were explored. Identify the answer that is not a category.

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Question 16 16. Focus groups, competitor product analysis, and surveys are methods developed for:

Question 17 17. What serves the utilitarian function of protecting the merchandise and aiding in its storage, handling and shipping?

Question 18 18. What should the promotion strategy in the decline stage involve?

Question 19 19. There are four categories of changes that companies might deem necessary. Identify the answer that is not a category of change.

Question 20 20. The five-stage process that consumers use to evaluate new products is called:

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Question 21 21. Which of the five classes of consumers acts as an opinion leader?

Question 22 22. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 23 23. What describes the way a new product progresses through its lifespan, from the time it is first introduced to the marketplace until it is no longer available?

Question 24 24. A union would be a(n) _____ business customer category.

Question 25 25. Which of the following is a design attribute of packaging NOT related to its marketing function?

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Question 26 26. The six-stage process in which potential new products are evaluated is known as:

Question 27 27. In order for a producer to reach all the different groups of consumers, they must offer their products through different:

Question 28 28. Analyze the reason why a company charges additional money above what the company's machines and buildings cost.

Question 29 29. How do marketers use bundle packaging to their advantage?

Question 30 30. Based on the target end user, a computer is _____ product.

Product Development and Retailing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 100: Intro to Business  /  Business Courses
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