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Product Development & Retailing Lesson Plans Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is a design attribute of packaging NOT related to its marketing function?

Question 2 2. Which of the following is NOT correct about the introductory stage?

Question 3 3. Which strategy would a marketer use to effectively sell unsought products?

Question 4 4. Why is it important for marketers who are introducing a new product to understand the product adoption lifecycle?

Question 5 5. Explain what differentiates a business product from a consumer product.

Page 2

Question 6 6. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 7 7. Which of the following is NOT true about a franchise?

Question 8 8. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

Question 9 9. Analyze the picture and determine what kind of brand it is.

Question 10 10. Define 'competitor product analysis':

Page 3

Question 11 11. Why must marketers of new products be aware of the consumer adoption process?

Question 12 12. In which type of retail store are you likely to find the lowest prices?

Question 13 13. Which statements are true regarding the new product development process?

Question 14 14. What is a brand?

Question 15 15. Why is the presentation of the store so important in the retail marketing strategy?

Page 4

Question 16 16. Which of the following is an example of product development?

Question 17 17. Which statement below is most true regarding the new and innovative product adaption process?

Question 18 18. The development of all new consumer products starts with _____.

Question 19 19. How does the growth stage differ in comparison to the introduction stage?

Question 20 20. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Page 5

Question 21 21. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Question 22 22. Which of the following would be classified as a convenience product?

Question 23 23. Evaluate the type of business product corn is.

Question 24 24. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 25 25. A major global carmaker wishes to follow global standardization in its marketing plan. To do this it will _____

Page 6

Question 26 26. Which of the five classes of consumers acts as an opinion leader?

Question 27 27. A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.

Question 28 28. Ace Electronics is having a difficult time cracking the Angolan market. They have been using standardized, U.S. style ads featuring NFL football stars visiting the stores. The national sport of Angola is cricket and soccer is also popular. Which of the 4 Ps in the Ace marketing mix must be adjusted to increase sales?

Question 29 29. Define ROI (Return on Investment):

Question 30 30. The Doritos Loco Taco is an example of what type of new product category?

Product Development & Retailing Lesson Plans Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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