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Product Distribution & Supply Chain Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What's the best explanation of an intermediary?

Question 2 2. A retail salesperson demontrating the features of a product is providing what type of utility?

Question 3 3. One of the four Ps of marketing is promotion. Promotion is:

Question 4 4. A company decides to distribute its product to every retailer willing to sell it. What type of distribution strategy is the company using?

Question 5 5. The way of making a product available to distribute to the end consumers is called the:

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Question 6 6. Using words, symbols and ideas, the way a company positions itself against competitors is called

Question 7 7. When retailers Sneakers R US and Athletic Shoes Shops both had issues with the prices the manufacturer was offering Cheap Mart, it resulted in what type of conflict?

Question 8 8. Which is the most accurate chain of events?

Question 9 9. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

Question 10 10. Which one of the following is the best explanation of a merchant intermediary?

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Question 11 11. Whose main purpose is to deliver product from the manufacturers to the end users?

Question 12 12. Why is a medical exam considered perishable?

Question 13 13. Retailing that does not take place in a traditional, physical store is called:

Question 14 14. A company distributes watches to only high-end jewelry stores. What type of distribution strategy is being used?

Question 15 15. What is an interconnected group of players involved in taking a product from concept to the consumer's hands?

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Question 16 16. Evaluate the meaning of channel power.

Question 17 17. What is essential for the proper functioning of a supply chain and for successfully serving customers?

Question 18 18. What function does a wholesaler serve in product distribution?

Question 19 19. A strategy that allows seamless integration of all pieces of the distribution chain is:

Question 20 20. Temporal discrepancy is described by which of the following?

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Question 21 21. What is the best explanation of logistics?

Question 22 22. What logistics activity involves managing the flow of goods into and out of a warehouse?

Question 23 23. A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario?

Question 24 24. What does the logistical function of channel intermediaries consist of?

Question 25 25. Who is the member who assumes channel leadership and exercises authority and power?

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Question 26 26. What gives added value or satisfaction to the consumer and are provided by intermediaries?

Question 27 27. The most basic difference between a good and a service is:

Question 28 28. Which of the following is a type of a full-service wholesaler?

Question 29 29. The characteristics of marketing a service include all of the following, EXCEPT:

Question 30 30. A wholesaler providing a sales catalog of various products is an example of it providing what type of utility?

Product Distribution & Supply Chain Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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