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Product Planning & Promotion Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is the key to integrating marketing communications ?

Question 2 2. What is the main way marketers create a desire for their product?

Question 3 3. Why is a medical exam considered perishable?

Question 4 4. The characteristics of marketing a service include all of the following, EXCEPT:

Question 5 5. Laura is developing a place strategy for her new dog grooming service in Beverly Hills. She wants her grooming service to be exclusive, and to provide her customers with unique and highly fashionable dog hair styles. How many numbers of outlets would you recommend to Laura?

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Question 6 6. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 7 7. Which of the following would a marketer do in order to get the consumer's attention?

Question 8 8. Which of the following is the receiver's response to a promotional message?

Question 9 9. A communication message is integrated when it _____.

Question 10 10. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

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Question 11 11. What is an early adopter?

Question 12 12. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

Question 13 13. What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

Question 14 14. Why do businesses use a promotional message when products are very well established?

Question 15 15. Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:

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Question 16 16. Which of the following is a way for a company to overcome the intangibility issue?

Question 17 17. Which of the following is an example of heterogeneity?

Question 18 18. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 19 19. How can a sales force utilize an IMC message?

Question 20 20. Which of the following is the communication of a concept or message to large audiences?

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Question 21 21. What is any form of impersonal (one-way) paid communication in which the company is identified?

Question 22 22. The specific markets and market segments you believe you need to market to is called

Question 23 23. IMC is an acronym for _____

Question 24 24. The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?

Question 25 25. What are the four P's of marketing?

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Question 26 26. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

Question 27 27. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

Question 28 28. Assess the four parts of the promotional mix.

Question 29 29. The different tools and methods used to get your message out is

Question 30 30. An outdoor ad is an example of the _____ part of the communication process?

Product Planning & Promotion Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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