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Product & Process Innovation Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What invention did Ford pioneer that could be considered a process innovation?

Question 2 2. Zara succeeds in process innovation in which of these areas?

Question 3 3. Benefits of process innovation could include all of the following EXCEPT which?

Question 4 4. What is the concept of public-facing innovation for an organization?

Question 5 5. All of these are potential benefits of a public-facing innovation program EXCEPT

Page 2

Question 6 6. One of Procter & Gamble's first successful public-facing innovation programs involved ink-jet printing of which product?

Question 7 7. How important is it to be able to sell your social innovation idea?

Question 8 8. Where can you spot opportunities for social innovation?

Question 9 9. What is social innovation?

Question 10 10. _____ can be used to describe nodes that contain the most amount of information about a network.

Page 3

Question 11 11. Which of the following closely describes nodes with Closeness Centrality?

Question 12 12. 'Brokers' are nodes that have significant Betweenness Centrality. Which of the following is a clear advantage of the 'Broker'?

Question 13 13. All of these are benefits of a people-oriented innovation approach EXCEPT which?

Question 14 14. All of these are potential examples of people-oriented cultures EXCEPT which?

Question 15 15. All of these are core beliefs of companies with a people-oriented approach EXCEPT which?

Page 4

Question 16 16. Two examples of early collaboration products are:

Question 17 17. Workflow software is designed to:

Question 18 18. Which of the following could be thought of as collaboration tools?

Question 19 19. Which of the following is a question a company should ask itself before entering into a multichannel retailing strategy?

Question 20 20. Multichannel retailing offers _____ opportunities to build a _____ among _____ audiences.

Page 5

Question 21 21. A marketing strategy that includes selling through brick-and-mortar stores, over the telephone, from a website, and through an app is called?

Question 22 22. A process is _____.

Question 23 23. What are the process innovation steps?

Question 24 24. Innovation can be referred to as _____.

Question 25 25. How do companies improve their products to make them innovative?

Page 6

Question 26 26. Which of the following products is NOT an innovative product?

Question 27 27. Which of the following is a product innovation for an existing product?

Question 28 28. The latest model of an iPhone is what type of product?

Question 29 29. The type of change that comes from a brand-new product because of pioneering technology is known as what?

Question 30 30. A Blu-ray disc is what kind of product?

Product & Process Innovation Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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