Product Promotion: Homework Help Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following best describes the purpose of CRM software for companies?

Question 2 2. A communication message is integrated when it _____.

Question 3 3. IMC is an acronym for _____

Question 4 4. _____ is an example of public relations.

Question 5 5. Which of the following could be used to jump-start stagnant sales of a product?

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Question 6 6. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 7 7. Assess the primary goal of sales promotion.

Question 8 8. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 9 9. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 10 10. What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

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Question 11 11. What is any form of impersonal (one-way) paid communication in which the company is identified?

Question 12 12. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 13 13. Examine the picture to help determine the type of promotional tool that is being used.

Question 14 14. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 15 15. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

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Question 16 16. The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?

Question 17 17. What is the key to integrating marketing communications ?

Question 18 18. Analyze the main goal of customer relationship marketing.

Question 19 19. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

Question 20 20. Assess the four parts of the promotional mix.

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Question 21 21. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

Question 22 22. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 23 23. Explain what winning a new customer means.

Question 24 24. Analyze the photo and determine which type of media advertising is shown.

Question 25 25. The five functions of public relations are _____.

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Question 26 26. When should a company use competitive advertising?

Question 27 27. Jane's company works in the IT sector and specializes in portable computers. She plans to hold a short workshop on how to use on their computers, and targets the class to the elderly population. What is this an example of?

Question 28 28. What are the three types of product advertising?

Question 29 29. What is an early adopter?

Question 30 30. Which of the following is an example of CRM?

Product Promotion: Homework Help Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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