Product Promotion in Business Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What one P contains advertising, public relations, personal selling and sales promotion?

Question 2 2. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 3 3. What is the key to integrating marketing communications ?

Question 4 4. What is the advertising response function?

Question 5 5. An example of advertising would be; _____.

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Question 6 6. Which of the following best describes why sales promotions are effective before holidays ?

Question 7 7. What would be an example of a sponsorship?

Question 8 8. Which of the following is an example of how a company would use advocacy advertising?

Question 9 9. Sales promotion is:

Question 10 10. What is a promotional incentive directed at retailers, wholesalers, or other business buyers to stimulate immediate sales?

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Question 11 11. IMC is an acronym for _____

Question 12 12. Identify the word below that is not part of AIDA model.

Question 13 13. Which of the following elements is NOT part of the public relations process?

Question 14 14. Why do businesses use a promotional message when products are very well established?

Question 15 15. What is the type of channel used to communicate an advertising message?

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Question 16 16. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 17 17. What is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern and executes programs and acceptance?

Question 18 18. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 19 19. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 20 20. What type of advertising is used to improve a company's image?

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Question 21 21. Analyze why marketers like to use sales promotion.

Question 22 22. What are the three types of product advertising?

Question 23 23. Assess the primary goal of sales promotion.

Question 24 24. Most companies have realized how important it is to have a cohesive marketing communication plan and have adopted an IMC or:

Question 25 25. Which of the following best describes advergaming?

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Question 26 26. What does the acronym 'CRM' stand for in management and marketing?

Question 27 27. The communication process contains multiple components that must be planned and produced with a message that connects with the:

Question 28 28. What is an impersonal one-way mass communication about a product or service that is paid for by the marketer?

Question 29 29. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 30 30. What helps companies retain customers and boost the effectiveness of their marketing strategies?

Product Promotion in Business Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 100: Intro to Business  /  Business Courses
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