TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

Test Prep Plan - Take a practice test

Take this practice test to check your existing knowledge of the course material. We'll review your answers and create a Test Prep Plan for you based on your results.
How Test Prep Plans work
1
Answer 50 questions
Test your existing knowledge.
2
View your test results
Based on your results, we'll create a customized Test Prep Plan just for you!
3
Study smarter
Study more effectively: skip concepts you already know and focus on what you still need to learn.

Product & Service Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which statements are true regarding the new product development process?

Question 2 2. Assess the best time to stop the new product development process and abandon the development of a potential new product.

Question 3 3. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 4 4. If you own a company that makes a well-known cracker called Tasty Cracker, and you decide to make a strawberry-flavored Tasty Cracker, you are undergoing a what?

Question 5 5. Which of the following is true?

Page 2

Question 6 6. Making a package of candy in a different size is considered what type of extension?

Question 7 7. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 8 8. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

Question 9 9. Why must marketers of new products be aware of the consumer adoption process?

Question 10 10. Which one of the following is not a type of test marketing?

Page 3

Question 11 11. Which one of the following is the best explanation of test marketing?

Question 12 12. Your company distributes foreign films in the United States. It decides to launch one of its films in ten theaters in four cities across the United States. What type of test marketing is it employing?

Question 13 13. What information should a product label include?

Question 14 14. What is the purpose for packaging a product?

Question 15 15. What is packaging? Choose the best answer.

Page 4

Question 16 16. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 17 17. The Doritos Loco Taco is an example of what type of new product category?

Question 18 18. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 19 19. What should the promotion strategy in the decline stage involve?

Question 20 20. How does the growth stage differ in comparison to the introduction stage?

Page 5

Question 21 21. Which of the following is NOT correct about the introductory stage?

Question 22 22. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

Question 23 23. A major global carmaker wishes to follow global standardization in its marketing plan. To do this it will _____

Question 24 24. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

Question 25 25. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

Page 6

Question 26 26. For YumYum Cookies to decide to get into making ice cream, drinks, and gum, the company would be undergoing what type of extension?

Question 27 27. Which of the following is true regarding the trial stage of the consumer adoption process?

Question 28 28. If your company decides to do a mass-mailing of product samples and coupons for the product, what type of test marketing is the company using?

Question 29 29. What is marketing?

Question 30 30. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Product & Service Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Support