Promotion, Advertising and Public Relations: Help and Review Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What does the acronym 'CRM' stand for in management and marketing?

Question 2 2. How is advertising described compared to public relations?

Question 3 3. In the world of public relations, goodwill refers to _____

Question 4 4. What type of advertising is shown in this image?

Question 5 5. Assess the primary goal of sales promotion.

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Question 6 6. What type of advertising is used to improve a company's image?

Question 7 7. What is any form of impersonal (one-way) paid communication in which the company is identified?

Question 8 8. When should a company use competitive advertising?

Question 9 9. Advertisements can affect _____.

Question 10 10. The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?

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Question 11 11. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 12 12. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 13 13. Which of the following is an example of how a company would use advocacy advertising?

Question 14 14. Analyze why marketers like to use sales promotion.

Question 15 15. What is the key to integrating marketing communications ?

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Question 16 16. Why do businesses use a promotional message when products are very well established?

Question 17 17. Free samples are an effective sales promotion because they _____

Question 18 18. Assess the four parts of the promotional mix.

Question 19 19. An outdoor ad is an example of the _____ part of the communication process?

Question 20 20. What are the three types of product advertising?

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Question 21 21. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 22 22. How can a sales force utilize an IMC message?

Question 23 23. An example of advertising would be; _____.

Question 24 24. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

Question 25 25. What is Spiff?

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Question 26 26. Which of the following is the communication of a concept or message to large audiences?

Question 27 27. How is brand switching utilized in a business?

Question 28 28. Explain what winning a new customer means.

Question 29 29. Which of the following best describes advergaming?

Question 30 30. The five functions of public relations are _____.

Promotion, Advertising and Public Relations: Help and Review Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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