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Promotion, Advertising and Public Relations Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is the key to integrating marketing communications ?

Question 2 2. Advertising plays an integral role in _____.

Question 3 3. Which of these best describes the objective of sales promotion ?

Question 4 4. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

Question 5 5. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

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Question 6 6. How do marketers get consumers who desire the product to take the final action step and buy?

Question 7 7. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Question 8 8. Which of the following best describes the purpose of CRM software for companies?

Question 9 9. Analyze why marketers like to use sales promotion.

Question 10 10. Which of the following would a marketer do in order to get the consumer's attention?

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Question 11 11. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 12 12. Which of the following best describes advergaming?

Question 13 13. What does the acronym 'CRM' stand for in management and marketing?

Question 14 14. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 15 15. Which of the following is an example of how a company would use advocacy advertising?

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Question 16 16. Which of the following would be the best example of a premium for a retailer selling pancake mix ?

Question 17 17. An outdoor ad is an example of the _____ part of the communication process?

Question 18 18. What are the four parts of an overall promotional mix?

Question 19 19. Examine the picture to help determine the type of promotional tool that is being used.

Question 20 20. An example of advertising would be; _____.

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Question 21 21. Which of the following could be used to jump-start stagnant sales of a product?

Question 22 22. Explain what winning a new customer means.

Question 23 23. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

Question 24 24. Free samples are an effective sales promotion because they _____

Question 25 25. In the world of public relations, goodwill refers to _____

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Question 26 26. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 27 27. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 28 28. How can a sales force utilize an IMC message?

Question 29 29. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

Question 30 30. What would be an example of a sponsorship?

Promotion, Advertising and Public Relations Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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